The Delicate Beauty-appreciation of Men Bring the New Age

Chris Brown moved from the New York to the Shanghai for four year ago, now he works at a luxury product company. Every morning before he goes outside to work he will spend about half hour on matching the outfit and hair. Sometimes he will bring out ice bag to apply his eye because of his black eye, or there is not enough time for him to do that he will choose to wear the glasses with black frame. Men like Chris Brown are here and there no matter in New York, London or Tokyo. They will read some magazine or blog and go window-shopping twice a month. Besides, they like to look into the mirror, take photo by themselves. Moreover, they have good income.

The HSBC has announced a consume trends report for those people which called YUMMY. It is from the abbreviation of Young Urban Male. The report show whatever the makeup, sport fashion outfit or the accessories such as jewelry and men watches , all of them will attract more male but not the female.

From 2011 year the London Fashion Week has started to give a whole day to men’s fashion. According to the statistics of Bain & Company, men occupy about 40% of the luxury consumes in the world, it means about 150 billion and the growth rate is 14%. Compare with the female, it’s only 8%. Even the brand which is only selling the female product before, have started to improve the market of male product. For instance, Coach has hire the Jeffrey Uhl men accessories from Converse in 2010, because of the success of this new business, Coach has improved the input of the men’s market, apart from the belts, leather shoes, sunglasses, many of the exclusive shop of Coach’s 1/3 space is for men’s series. What’s more, there are many fashion luxury brand watches which are designed for men and it is welcome. Even though the one who didn’t want to spend too much money on brand watch, instead, V6 V0182 Men Watch is your sake.

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